PROBLEM FROM BRIEF: People steal McDonald’s fries from their friends
INSIGHT: People can’t help but take fries from friends.
EXECUTION: Make the McDonald’s fry packaging harder to steal from.
Copywriter: Vivian Yang
OUTDOOR ADS
LIMITED EDITION PACKAGING
*available at McDonald's locations in major cities at the time of the campaign launch*
limited edition chest
limited edition fry lockbox
limited edition fry pouch
AUGMENTED REALITY SNAPCHAT FILTER
*scan the QR code on the back of the limited edition packaging to open an AR experience on the Snapchat app*
